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How Nudnik tells their sustainability story with Arbor

Nudnik
Nudnik
Nudnik
Industry
Retail
Size
2+ employees
Headquarters
Toronto, Canada

Background

Nudnik is a circular fashion company leveraging proprietary technology to upcycle complex pre-consumer textile wastes into genderless kidswear at scale. Founded by twin sisters Lindsay and Alexandra Lorusso, who have deep roots in the waste management industry, Nudnik embodies a commitment to sustainability through innovative product design. Drawing inspiration from auditing large facilities, they recognized the potential of using waste materials effectively and built Nudnik to address these inefficiencies within the fashion industry.

Challenge

Nudnik faced the challenge of effectively measuring and communicating the environmental impact of their products. With increasing consumer demand for sustainable goods, identifying and showcasing the impact of their upcycled materials became crucial. They needed accurate and credible data to stand out in a competitive market, convert eco-conscious consumers, and communicate their unique sustainability efforts clearly.

Solution

Arbor provided Nudnik with a suite of carbon management tools, including automated carbon footprint calculations, gate-to-gate lifecycle assessments (LCA), and an impact showcase widget for their eCommerce platform. By integrating these solutions, Nudnik could transparently display their sustainability credentials and gain consumer trust. Nudnik installed Arbor's Carbon Transparency Showcase Widget via their Shopify plugin, customizing it to match their brand colors. The widget enabled Nudnik to highlight key sustainability metrics directly on their product pages. This transparency fostered consumer trust and loyalty, allowing Nudnik to stand out in a competitive market and align with eco-conscious consumers.

Automated Carbon Calculator

Arbor provided automatically generated carbon footprint calculations for each product using the Simple Cut-Off Approach, assigning environmental impacts directly caused by each Nudnik product.

Gate-to-Gate LCA

Arbor covered the entire manufacturing process from raw material arrival to the finished product ready for retail, ensuring a comprehensive and accurate assessment.

Arbor's Carbon Transparency Widget

Customized to Nudnik's brand, the widget displayed each product's impact assessment on individual product pages, enhancing consumer education and building trust. Integrated through Arbor's Shopify app.

Results

18% Increase in Total Online Sales

28% Increase in Conversion Rates

13% Increase in Returning Customer Rate

The collaboration between Nudnik and Arbor exemplifies how robust sustainability practices can drive business success. With Arbor's advanced carbon management tools, Nudnik could accurately measure and communicate the impact of their upcycled products. This transparency resulted in notable increases in key eCommerce metrics such as total online sales, conversion rates, and customer retention.

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By showcasing their environmental impact in an easy-to-understand manner, Nudnik built consumer trust and differentiated themselves in the competitive fashion market. The success of this initiative signifies the broader potential for the fashion industry to adopt similar practices, meet regulatory standards, and make sustainability the norm.

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The positive influence of Arbor’s carbon management solutions on Nudnik's bottom-line metrics is clear. By integrating accurate impact assessments into their product pages, Nudnik created a compelling and trustworthy narrative around their sustainability efforts. This not only boosted their sales and customer loyalty but also set a benchmark for the broader fashion industry to follow.

Teaming up with Arbor has been a game-changer for our brand! By showing the environmental footprint of our products, we've cranked up the trust factor with our customers and our conversion rates have skyrocketed by a whopping 28%!

Lindsay Lorusso
Lindsay Lorusso
CEO & Co-founder