Arbor provided automatically generated carbon footprint calculations for each product using the Simple Cut-Off Approach, assigning environmental impacts directly caused by each Nudnik product.
Arbor covered the entire manufacturing process from raw material arrival to the finished product ready for retail, ensuring a comprehensive and accurate assessment.
Customized to Nudnik's brand, the widget displayed each product's impact assessment on individual product pages, enhancing consumer education and building trust. Integrated through Arbor's Shopify app.
The collaboration between Nudnik and Arbor exemplifies how robust sustainability practices can drive business success. With Arbor's advanced carbon management tools, Nudnik could accurately measure and communicate the impact of their upcycled products. This transparency resulted in notable increases in key eCommerce metrics such as total online sales, conversion rates, and customer retention.
By showcasing their environmental impact in an easy-to-understand manner, Nudnik built consumer trust and differentiated themselves in the competitive fashion market. The success of this initiative signifies the broader potential for the fashion industry to adopt similar practices, meet regulatory standards, and make sustainability the norm.
The positive influence of Arbor’s carbon management solutions on Nudnik's bottom-line metrics is clear. By integrating accurate impact assessments into their product pages, Nudnik created a compelling and trustworthy narrative around their sustainability efforts. This not only boosted their sales and customer loyalty but also set a benchmark for the broader fashion industry to follow.
