Arbor makes carbon measurement accessible for businesses

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Read our story

Arbor started out as a shared dream among 4 individuals, working out of a basement to make sustainability a simple and easy process.

Since then, we've been working with industry-leading companies, pioneering their climate strategy. We launched Arbor's platform with customers around the world, and generated revenue. We visited new countries and formed long-lasting partnerships.⁠

Above all, as we’ve continued growing, we've retained who we are and why we started doing this in the first place. Our mission and vision is reflected through our company culture every single day.

If you pick anyone from our team and ask them how they feel about the work they're doing with Arbor, you'd have to cancel your entire afternoon and you'd leave the conversation inspired.

The number one reason we got here so quickly is because of our team. The most dedicated, passionate, and brilliant people I've ever met in my life.
Alex Todorovic, CEO of Arbor
Alex Todorovic
CEO & Co-founder

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Press about Arbor

Meet the team

Abdullah Choudhry
Chief Impact Officer & Co-founder
Alex Todorovic
CEO & Co-founder
Ben Grande
Chief Technology Officer & Co-founder
Danny Grande
Chief Product Officer & Co-founder
Calvin Zheng
Software Developer
Cashton Bieker
Integrations Lead
Jason Ryu
Chief Operating Officer
Jordan Dobrescu
Manager, Product
Michael Vereb
Creative Lead
Omer Amar
Data Analyst
Sarah Mathers
Manager, People Ops & Legal Counsel
William Fiore
Growth Lead
See yourself working with us at Arbor?
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Advisors & Board

James Lochrie
James Lochrie
Founder & Managing Partner, Thin Air Labs
Bringing strategic wisdom from his experience as Wave's co-founder and navigating one of Canada's largest tech acquisitions, James' expertise in cloud computing and startup nurturing shapes Arbor's innovation path.
Juan Carlos Lopez Calvet
Juan Carlos Lopez Calvet
Director of Data & AI, Schibsted News Media
With a seasoned perspective from significant roles in large enterprises, J.C. brings a wealth of insight into leveraging technology for sustainable growth, focusing on IoT and Renewable Energy to fuel Arbor's journey in sustainability.
Gary Schwartz
Gary Schwartz
Founder & CEO, Canadian Lenders Association
Gary's extensive network in finance and banking opens sales opportunities for Arbor, underpinned by over 25 years in FinTech and DataTech leadership, giving Arbor a strategic edge in market navigation.
Rob Balena
Rob Balena
Head of Sales, TeamSense
With exceptional sales leadership and a decorated track record, Rob offers Arbor pivotal strategies for compelling product sales and constructing a robust sales pipeline, marrying sales excellence with sustainability passion.
Rob Balena
Mark Le Dain
Head of Corporate Development, Fuelled
Mark Le Dain is a Canadian tech executive currently serving as Head of Corporate Development for Fuelled, the energy equipment marketplace. He previously held VP and SVP roles at Neo Financial, the fastest-growing Canadian tech startup, and Y Combinator-backed Validere, respectively. He started his career in finance as an investment banker with Barclays, where he was involved in over $23 billion in transactions. Mark is also a contributor to Forbes and other publications on the markets and key trends and has been a regular speaker at finance and tech conferences, including Collision, and previously provided the keynote at the Clean Air Summit. He is also a published author and has sat on various technology committees in the province and country, most recently assisting with the Alberta Energy Transition strategy.
Rob Balena
Alexandra Gutow
Head of Marketing, Distributional
Alex Gutow is the Head of Marketing at Distributional, which is helping enterprises gain confidence in AI through testing. Prior, she was the Senior Director of Product Marketing at Snowflake, leading the core product marketing team responsible for all of Snowflake's platform and workloads. She has also led the product marketing team for databases at Google Cloud, ran marketing at an early-stage data processing start-up, and has held product marketing roles at Cloudera and Basho.